Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership
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| Title | : | Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership |
| Author | : | |
| Rating | : | 4.69 (589 Votes) |
| Asin | : | 074144903X |
| Format Type | : | Paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2008-09-10 |
| Genre | : |
Endorsed by John E. Pepper, Retired Chairman and CEO of Procter & Gamble, this book is ideal for client-facing professionals who want to captivate their clients and catapult their careers! The perspective is relevant to any industry, but indispensable for people in marketing and communications. It also provides valuable perspective for clients. Not only will it help them interact with their agencies, but also guide them to more passionately and proactively lead their own clients, including their managers and customers. A perfect training tool for new professionals and a great refresher for experienced practitioners. All author proceeds donated to charity.
Editorial : About the Author Todd Sebastian is the passionate leader of LINK Training & Consulting, which creates stronger connections between marketing agencies, marketers, and the audiences they target (LINKTrainingAndConsulting). Todd has a 20-year track record of improving agency-marketer relationships and building brands. And he loves showing others how they can, too! His successful career in marketing spans brand management, advertising, influencer marketing, brand strategy, and shopper & consumer insights (Procter & Gamble, Northlich Advertising, dunnhumby, and Omnicom's Interbrand). Todd has been featured numerous times in leading business and trade publications, and he is a sought-after speaker on subjects related to client relationships and branding.
That weird story about playing a few songs together, the puke on the wall of his dressing room, the pure 7th grade pettiness of Bob's inner dialogue, how he thinks Grant is going to say something psychotic into the mic on "my stage." This while Grant's being all friendly and offering to carry his stuff and Bob is cringing from him--it's just awful. Degen Pener has really done his homework on this one. I'm loving EVERY CHAPTER.. Do you want marriage advice from the person who has been married five times or financial advice from the individual who's 50k in credit card debt? Probably not! Same thing goes for families and kids. Here's what I mean by that - we want to pay as little as possible for things, and then we get indignant when we learn that corners are cut in providing those things to us. It could probably be updated, like a previous reviewer stated, but it is still very helpful when determining royalty rates. Frankly, her own reasons aren't any more praiseworthy - in fact they're
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